Media kit
Pareto brand guidelines provide logos, icons, and descriptions about the brand.
About Pareto
About USP
Brand assets
Logos
Pareto's logo visually represents the core principles of liquidity flow, financial connectivity, and cyclical capital movement, emphasizing the Pareto 80/20 principle.

Typography
Primary font: GT Sectra
Secondary font: GT America Mono
Colors
Primary colors

#254839

#081912

#E3E8E2
Secondary colors

#70B19E

#48685A

#D7E4EA
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