> For the complete documentation index, see [llms.txt](https://docs.pareto.credit/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.pareto.credit/resources/media-kit.md).
# Media kit
Pareto brand guidelines provide logos, icons, and descriptions about the brand.
## About Pareto
Tagline
A private credit marketplace for institutional borrowers and lenders.
Short description
Pareto is a private credit marketplace that connects institutional lenders and borrowers, providing scalable, yield-generating opportunities.
Boilerplate description
Pareto is a private credit marketplace that connects institutional lenders and borrowers, providing scalable, yield-generating opportunities and enabling institutional capital to move onchain.
Tailored for asset managers, digital asset funds, fintechs, and other professional investors, Pareto offers seamless access to regulatory-compliant alternative credit products, alongside whitelabel infrastructure that enables partners to launch branded credit products onchain.
## About USP
Tagline
USP is a credit-backed synthetic dollar.
Short description
USP is a synthetic dollar protocol backed by real-world institutional-grade private credit, alongside a globally accessible savings asset, sUSP.
## Brand assets
### Logos
Pareto's logo visually represents the core principles of liquidity flow, financial connectivity, and cyclical capital movement, emphasizing the Pareto 80/20 principle.
{% file src="/files/1pvIANVdP8gxEWXJWYDv" %}
### Typography
Primary font: [Inter](https://fonts.google.com/specimen/Inter)
Secondary font: [GT America Mono](https://www.grillitype.com/typeface/gt-america)
### Colors
#### Primary colors