# Media kit

Pareto brand guidelines provide logos, icons, and descriptions about the brand.

## About Pareto

<details>

<summary>Tagline</summary>

Pareto is an on-chain private credit marketplace.&#x20;

</details>

<details>

<summary>Short description</summary>

Pareto is a private credit marketplace that connects institutional lenders and borrowers, providing scalable, yield-generating opportunities and bridging institutional capital on-chain.

</details>

<details>

<summary>Boilerplate description</summary>

Pareto is a private credit marketplace that connects institutional lenders and borrowers, providing scalable, yield-generating opportunities and bridging institutional capital on-chain.

Tailored for asset managers, digital asset funds, and other professional investors, Pareto offers seamless access to regulatory-compliant alternative credit products. Its infrastructure emphasizes transparency, automation, and flexibility. Credit Vaults are the core primitive: they eliminate utilization-based inefficiencies, reduce operational overhead, and improve capital efficiency for both lenders and borrowers.

As the financial landscape evolves, Pareto aims to set a new standard for institutional credit with fully automated, data-driven lending solutions.

</details>

## About USP

<details>

<summary>Tagline</summary>

USP is a credit-backed synthetic dollar.

</details>

<details>

<summary>Short description</summary>

USP is a synthetic dollar protocol backed by real-world institutional-grade private credit, alongside a globally accessible savings asset, sUSP.

</details>

## Brand assets

### Logos

Pareto's logo visually represents the core principles of liquidity flow, financial connectivity, and cyclical capital movement, emphasizing the Pareto 80/20 principle.

<figure><img src="/files/CZ0qBZ3br9M34ts6LI5U" alt=""><figcaption></figcaption></figure>

{% file src="/files/NiFoEYFUyPhumK9zglCJ" %}

### Typography

Primary font: [GT Sectra](https://www.grillitype.com/typeface/gt-sectra)

Secondary font: [GT America Mono](https://www.grillitype.com/typeface/gt-america)

### Colors

#### Primary colors

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td>#254839</td><td><a href="/files/iDsT2i7NR3yvMblgYFZh">/files/iDsT2i7NR3yvMblgYFZh</a></td></tr><tr><td>#081912</td><td><a href="/files/9lafzQMtJwN9BHa9s4H0">/files/9lafzQMtJwN9BHa9s4H0</a></td></tr><tr><td>#E3E8E2</td><td><a href="/files/os374GXqXnGIqiNMixFm">/files/os374GXqXnGIqiNMixFm</a></td></tr></tbody></table>

#### Secondary colors

<table data-view="cards"><thead><tr><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td>#70B19E</td><td><a href="/files/QZjm8nAKwjPPluGUVQEf">/files/QZjm8nAKwjPPluGUVQEf</a></td></tr><tr><td>#48685A</td><td><a href="/files/X8rOmx1voGlTOvq0ffdp">/files/X8rOmx1voGlTOvq0ffdp</a></td></tr><tr><td>#D7E4EA</td><td><a href="/files/SgTxzosgNWERkSRqVI35">/files/SgTxzosgNWERkSRqVI35</a></td></tr></tbody></table>


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